• Archives

  • Blog Stats

    • 1,243 hits
  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 10 other followers

  • July 2010
    M T W T F S S
    « Jun   Aug »
  • Advertisements

Can and should people be thought of as brands?

A personal brand is created by the way one project himself. We all carry unique characteristics, which mushrooms on its own exclusivity and further enhance our brand value.

Just as brands, we use, speak a lot about our personality, our characteristics, choices and decisions also develop our brand image. Once a personal brand is created, people draw a certain line of expectations from us and if they are not met, it tends to damage our brand equity.

As we grow, we develop an External Brand and an Internal Brand. As the name suggests, external brand is what people know, see, touch, perceive and hear about us. This can be created with customized requirements of your status. It will only speak what you want to stage for the outer world. Whereas, internal brand is what you actually think of yourself.

Quoting an example, Amitabh Bachchan carries one of the biggest personal brands today. He has a defined style, stature, aptitude and aura. His external branding is of a very elite, sober, experimental in his profession, family oriented and of a great actor. Whereas, his internal branding can be of a lazy, flirtatious as well as a fun-loving person.

Self portrayal has become an important part of today’s scenario and there is no denial to the fact that we all work to become a successful brand. But in this brand war


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: