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  • August 2010
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The Brand

How can we define brand, is it a symbol? Is it a logo? Is it a word or slogan? Is it a color scheme? I think brand is the entire experience your prospects and customers have with your company. It’s what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

We can say that a Brand lives in every day-to-day interaction we have with our publics.

The images we convey, the messages we deliver on our website, proposals and other promotional materials. Therefore it makes sense to understand that branding is not about getting our target market to choose you over the competition, but it is about getting our prospects to see us as the only one that provides a solution to their problem.

There for a good brand should delivers the message clearly, confirms credibility, connects your target prospects emotionally, motivates the buyers, concretes user loyalty

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